Primary Research: Understanding patient pain points and their needs was essential in shaping Practo. Therefore, I created a simple Form survey consisting of 11 questions to find out how people feel about doctor visits and the challenges they face. I got 23 responses from people aged 20–53, which helped me see how big the problem is.

Major Findings
• Unhappy Experiences: Most respondents expressed dissatisfaction with the current hospital visit process, citing long wait times.

• Willingness to Pay for Convenience: Most are open to paying a little extra for a seamless consultation experience and skipping the long queues, highlighting the potential for future business and monetisation opportunities.

• Need for Transparency: People prefer to have detailed information about doctors, including qualifications, experience, and patient reviews, before making a booking.

Secondary Research: I conducted secondary research to understand existing products in the market and the problems users face while using them. I analysed Practo, an app offering both online and offline consultation bookings. While it covers pretty basic features, the experience is far from user-friendly due to its cluttered design and lack of transparency. It has many unsatisfied patients. I looked for user reviews on the Play Store for this app to get more insights on user pain points.

…making it clear that there's significant room for improvement and new features.

HOW MIGHT WE

DOCTOR'S LISTING PAGE
1. Filter and Sort options enable users to narrow down their search based on preferences such as location, gender, experience, etc. This ensures that finding the right doctor is quick and hassle-free.

DOCTOR'S PROFILE PAGE
Dive into the Doctor's Profile page, crafted to deliver all the essential details the user needs to make an informed choice effortlessly.

1. Slot availability is highlighted with red and green borders to indicate the doctor's availability. Also, I added patient stories(reviews) and a direct link to the clinic's location for convenience. Also made the 2 important buttons sticky, one allows to call the hospital and other to directly book. Users can also share or save the doctor's profile.

BOOKING AND CONFIRMATION
1. Sign Up/Login: Once users click "Book Now" or select a slot, they're prompted to Login or Sign Up. This delayed onboarding approach allows users to explore the app first, building trust before requesting a commitment. With a subtle animation, this creates uniqueness.

2. Booking for Me/Others: To accommodate caregivers or family members, the app offers two options: "For Me" and "For Someone Else". Selecting "For Someone Else" prompts users to input the patient's details, ensuring a seamless booking process for their loved ones.

3. Review and Book: This screen displays the selected slot and patient details, which can be updated if needed. It also includes various payment method options. Once a payment method is selected, users proceed to the payment screen to complete the transaction and receive confirmation.

4. Confirmation: Designed for clarity and ease, it features a QR code for quick scanning at the hospital, a patient number, and essential appointment details like date, time, and doctor's name. Along with the direct link to the doctor's location.

NAVIGATION BAR
1. Saved Doctors page allows users to easily access and manage their preferred or past doctors, ensuring quick future bookings without needing to search again.

2. Appointments page displays past, active, and cancelled appointments, along with essential details such as the patient's name. Users can easily toggle notifications on or off for each appointment, keeping them informed.

3. Settings page offers essential features such as editing the profile, payment receipts and methods, managing reminders, and managing medical records. It also includes an FAQ section and a dedicated button for customer care, ensuring users can quickly find support when needed.