Creating an attractive web UI/UX design requires a combination of creativity, knowledge of user behavior, and technical expertise. Here are some tips to help you get started:

1. Know your users: Before you start designing, it's important to understand who your target audience is and what their needs are. Conduct user research, gather data, and create user personas to help you better understand your users.
2. Keep it simple: Simple and clean designs tend to be more effective in communicating your message and engaging your users. Avoid cluttered and complicated layouts.
3. Use consistent visual language: Consistency is key when it comes to creating an effective UI/UX design. Use consistent visual language, including typography, color, and layout to help users navigate and understand your design.
4. Use visual hierarchy: Use visual hierarchy to guide users through your design. This includes using size, color, and position to highlight important elements and create a clear path for users to follow.
5. Pay attention to typography: Typography plays a significant role in the overall look and feel of your design. Choose fonts that are easy to read and complement the overall aesthetic of your design.
6. Incorporate white space: Incorporating white space (negative space) into your design can help to improve readability and create a more balanced layout.
7. Use imagery effectively: Use imagery to enhance your design, but avoid using too many images that can slow down the website. Make sure the images you use are high-quality and relevant to the content.
8. Test and iterate: Test your design with real users and use their feedback to iterate and improve your design. Keep testing and iterating until you have a design that meets the needs of your users and effectively communicates your message.

Overall, creating an attractive web UI/UX design requires a deep understanding of your users, a clear design strategy, and attention to detail. By following these tips, you can create a design that engages users and effectively communicates your message.